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Work / Case 09 — Retail & e-commerce

Harbor & Pine

A furniture store redesign that sells on mobile.

Client
Harbor & Pine (sample)
Sector
Retail & e-commerce
Year
2024
Duration
5 weeks
Fig. 01 / Harbor & Pine — overview
01The brief

An online furniture store redesigned mobile-first, with a simpler catalogue and a checkout that converts.

Most of Harbor & Pine's visitors arrived on phones, but the store was designed for desktop. Product pages were long, filters didn't work on touch, and checkout dropped half its visitors.

02What we built
  1. 01Mobile-first product and collection templates
  2. 02Touch-friendly filters by room, material and size
  3. 03A three-step checkout with saved addresses
  4. 04Delivery estimate by pincode
  5. 05Migration of 400+ products with redirects
03Built with
ShopifyCustom themePincode API
Fig. 02 / Product page — mobile
Fig. 03 / Collection page
Fig. 04 / Catalogue grid
Outcome

Working,not just delivered.

Mobile conversion improved substantially and checkout drop-off fell, with no loss of search traffic during the switch.

01+38%

Mobile conversion

02−45%

Checkout drop-off

03400+

Products migrated

“Same products, same prices. People just buy them now.”
Founder — Harbor & Pine (sample)
Next project / 01Rentux A rental store for cameras, consoles and gear across five cities.
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